GCC content strategy lead — bilingual systems for Saudi's biggest platforms.
Eight years across Saudi digital platforms, AI education and multilingual publishing. I design the content architecture, taxonomy and EN/AR operations that turn Figma files into something developers can build and authors can actually run — then write the copy and ship the frontend too.
I sit where content strategy, information architecture and the actual build meet — and I've done all three on the same project.
On Diriyah and New Murabba I was the sole content designer across two Saudi giga-project destination platforms — writing the specifications developers built from, the taxonomies that power a personalised itinerary planner, and the author manuals that let non-technical client teams run the sites the day they launched.
Before that I bootstrapped a 24-language encyclopedia to 12.5 million words and engineered the platform myself, and wrote 6,000+ Arabic match reports covering Saudi football. That mix is the point: I understand the Saudi audience culturally, I can build the system that serves them, and I can write the words that fill it — in Fusha, Saudi and Egyptian Arabic, or English.
Sole content designer on Diriyah Destination and New Murabba — two flagship Vision 2030 destination platforms on headless AEM and Sitecore. I owned the work from client requirements and Figma files all the way through developer handoff, staging and UAT.
The centrepiece was a 65-sheet content architecture matrix governing 45+ reusable components, 10 structured content models and four reference models, with 3,800+ populated specification, taxonomy, mapping and QA rows — used daily by development, design, QA and client teams, bilingual throughout.
I own end-to-end marketing and growth for a customer intelligence business — translating leadership priorities into brand positioning, sector messaging, editorial plans, website improvements and sales-support material. The hard part is the translation: turning customer data, audience intelligence, attribution and activation into clear business benefits.
That messaging then gets adapted per industry and per decision-maker — ecommerce, retail, sports, entertainment and financial services each get their own value proposition, page content and calls to action, in English and in Saudi-facing Arabic.
I founded and bootstrapped Turkpidya into one of the largest multilingual resources about Türkiye, leading a remote cross-functional team across editorial, SEO, development and UI/UX — and engineering the platform myself in WordPress, PHP and Python.
It earned its own Wikipedia page, national press coverage, and partnerships with Türkiye's Ministry of Culture & Tourism and Eskişehir Municipality — while running at 90%+ profit margins.
I run growth across the full stack at an AI education platform: articles, YouTube, email, social and interactive experiences — turning technical AI subjects into content people finish. The interactive elements are custom HTML/CSS/JS, roughly a thousand lines each, and they moved average session duration by 120%.
Alongside that: weekly technical SEO audits lifting site health from 71 to 92/100, marketing automation pipelines in Make with OpenAI and Gemini, AI voice agents for outreach, and two flagship long-form products.
Started with no audience and published 1,000+ assets on X, generating 600K+ impressions through locally relevant sports content. I shaped the community's tone of voice and designed the quiz, poll and voting formats that brought people back.
Underneath the content sat research: a mapping of 250+ Saudi and GCC football creators and media personalities by audience fit, club affiliation, scale and content style — the basis for partnership decisions.
Nearly three years of daily Saudi football coverage — authoring and editing 6,000+ Arabic news articles, features and match reports, and managing live coverage of major events under real deadline pressure.
This is where the editorial standard and the audience instinct come from: writing at volume in Fusha for Saudi readers, then using keyword research to place 187 keywords in Google's top three and lift organic click-through by 24%.
A consumer utility app taken from idea to published product — calculation logic, interface, copy and store presence. Proof that the strategy work is backed by the ability to actually ship a product end to end.
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An AI receptionist for small businesses: it answers every inbound call on the first ring, books the job, warm-transfers emergencies and captures the lead — around the clock, in the caller's language. I built the entire go-to-market surface: positioning, the marketing site, pricing, competitor comparison pages, and a library of free lead-generating tools.
National press coverage for Turkpidya, institutional partnerships, and a Wikipedia page the project earned on its own.
Bachelor's degree, Materials Engineering
2018 — 2023
An engineering degree is why the systems thinking comes naturally — matrices, models, validation rules.
Abdalla Bayoumi — Eskişehir, Türkiye (GMT+3)